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Building a mobile app development strategy to drive new business opportunities or to empower productive employees entails many decisions. More than simply selecting a programming language, it means deciding whether to invest and build apps for iOS, Android, or Windows with single-platform languages/SDKs or to adopt a cross-platform approach. It means building a strategy that makes it possible for the…...

One emerging case used by Expert ID versus Account ID. Account ID uses an audience-sharing strategy that analyzes individual ID information and uses that data to integrate individuals within the account....

The ABM approach enables Potential Accounts, organizational goals and individual details to work together to promote seamless business growth. A B2B advertiser has found that they need to incorporate B2C style techniques further. The B2B advertiser found out that the "account" was created by individuals - aka people. Separating Account IDs is more important than ever...

One emerging case used by Expert ID versus Account ID. Account ID uses an audience-sharing strategy that analyzes individual ID information and uses that data to integrate individuals within the account....